LOGITECH Reach

Schermer wanted to continue their streak of acing Logitech for Education assignments. This time, by developing a go-to-market campaign as intuitive and extendable as the new Logitech Reach itself. A double entendre inspired by the insight that you can’t teach who you can’t reach, Reach Beyond not only resonated with educators but also naturally aligned with Logitech’s newly evolved Master Brand. An elegantly articulated (and articulating) message designed to move Educators to give every learner a front-row seat to the subject matter at hand.